In real estate, what does 'listing' refer to?

'Listing' in real estate specifically refers to the process of marketing a property for sale. It involves entering the property into a multiple listing service (MLS), where it becomes visible to potential buyers and agents. This process is crucial for sellers because it increases visibility and helps attract interested parties to the property. A listing typically includes details such as the property’s features, location, asking price, and photographs, which all serve to entice buyers.

The critical nature of this concept lies in its role within the selling process; without a proper listing, the property may not reach the desired audience, potentially delaying or complicating the selling process. Therefore, understanding the marketing aspect inherent in 'listing' is essential for real estate professionals in successfully aiding clients and facilitating transactions.