What is commonly the main goal of market analysis in real estate?

The main goal of market analysis in real estate is to establish the current market price. This process involves a thorough examination of various factors such as recent sales, current listings, and market trends, which together help determine what a property is worth at any given time. Accurately assessing the current market price is crucial for both buyers and sellers, as it influences pricing strategies, negotiation tactics, and overall market understanding.

While other aspects such as local neighborhood amenities, future value estimation, and identifying potential buyers are indeed important factors in real estate, they serve as supporting pieces of information rather than the primary focus of market analysis. The most immediate and practical need for practitioners in real estate is to identify the right price point that will attract buyers while ensuring sellers receive fair value for their property. Therefore, establishing the current market price stands out as the central objective of market analysis.