What is the difference between a listing agent and a buyer's agent?

A listing agent represents the seller in a real estate transaction, focusing on marketing the property and facilitating its sale. Their primary responsibilities include pricing the property competitively, promoting the home through various marketing channels, and negotiating offers on behalf of the seller. They have a fiduciary duty to act in the seller's best interests, ensuring that the seller receives the best possible outcome from the sale.

In contrast, a buyer's agent represents the buyer, guiding them through the purchasing process. This agent's role includes understanding the buyer's needs, helping them find suitable properties, negotiating offers, and navigating the complexities of the buying process. Their loyalty lies with the buyer, ensuring their interests are prioritized during the transaction.

Understanding this distinction is important because it highlights the different roles and responsibilities that agents undertake in the real estate market. This specialization allows buyers and sellers to have dedicated representation tailored to their specific needs, which can ultimately lead to a better overall experience in the real estate transaction.